On ‘High Priest of Good Taste’

Not allowed call ourselves ME HOLE

Publicity & Coverage

We did the right thing and applied to the Companies Registration Office to set up this business as Simple Assembly Me Hole.  But our application was turned down on the grounds that the ‘me hole’ bit may be offensive.

Believe me – I’ve been around the houses on this, between supervisors, heads of department, information officers. On Monday of this week I was advised to go straight to the top and put my request in writing to the Head of the CRO himself.  I duly did as I was told and spent the rest of this week trying to follow up.  At 4.50pm today, the week ended with a reply from himself – the self appointed High Priest of Good Taste:

As you know one of the criteria for determining whether a business name is
undesirable is that it could cause offence. This is obviously a subjective
judgment but I have considered the decision already made and decided that
it should stand.

In accordence with Section 14 of the Business Names Act, 1963 it is open to
you to appeal the decision to the High Court.

Does he not realise that start-ups like ourselves don’t have the kind of funds it takes to ‘take it to the High Court’?  We are too busy saving marriages and putting under-employed carpenters back to work.

I’m extremely disappointed about this.  Especially given that the following business names have already been approved by his same office:

How can one man in the civil service get to say what I call my business?  When national media has already covered this…it’s been all over the place and people love our name.  It brings a smile to their faces.

How can half the population be wrong and the self appointed High Priest of Taste get to say what’s what?

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